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The Devil(and Angel)'s Business Dictionary

The Devil(and Angel)'s Business Dictionary



■This book is written in Japanese■

This is a fun and unique dictionary that gives you both the traditional meaning of business terms and the underlying (some would say their) definition.

With this book, you will be able to see ‘both sides’of a large bank of business related words and phrases.

Business words can really be interesting!

This book is recommended for all business-people who love humor and wit.

【It is essentially comprised of 3 elements】

◆The Angel’s dictionary…or the official meaning of a term.

◆The Devil’s dictionary…which gives you the underlying (actual?) meaning.

◆Glossary…For the tricky terms that require further explanation and background information.

【It’s recommended for the following】

1.People who study management.

2.Business people who are at the front line of any business.

3.People who are keen to learn new jokes.

4.People who want to be able to take a different approach in business situations.

5.People who feel that other books often contain words of no use.

【It’s not recommended for the following】

1.People who hate studying.

2.People who aren’t interested in business.

3.Those who feel uncomfortable making jokes in business situations.

4.Someone who can explain the difference between‘freemium’and ‘sampling sales’.

5.Those who lecture on‘The rules of Mehrabian’.

【Example of terms(excerpt)】

【Management Technique section】

Kanban systems/six sigma/discounted cash flow method/80/20rule/Plan-Do-Check-Act cycle

【Management Strategy section】

Blue Ocean strategy/diversification strategy/theory of games/Blanchester strategy/experience curve/synergy effect/build to order

【HR section】

white-collar exemption/hou-ren-sou/the rule of Mehrabian

【Marketing section】

freemium/AIDMA formula/loss leader/Consumer Generated Media/Search Engine Optimization

【Legal Terms section】

recall/Product Liability Act/multi-level marketing/Financial Instruments and Exchange Act/royalty

【Office Terms section】

Please Call Back/nemawashi/scheme/agenda/commitment

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The information may be outdated (2011-04-14 16:38:05). For actual information go to iTunes

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